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Persol sunglasses combine Italian craftsmanship with timeless style, designed to enhance all face shapes. Discover here an exclusive selection of sunglasses for men and women available at Visiofactory, to try on directly online.
Choosing Persol sunglasses means stepping into more than a century of Italian heritage. Founded in 1917 by Giuseppe Ratti, a photographer and engineer, the brand emerged during the First World War to meet the needs of airplane pilots and sports drivers. Its first prototype, the Protector, featured smoked lenses and rubber-lined frames to resist wind, dust and intense light. The Italian military aviation quickly adopted this visionary model.
In 1938, the brand officially took the name Persol, a contraction of “Per il sol”, meaning “for the sun”. A clear mission: protecting vision with elegance. Today, the brand’s core values remain unchanged — unique craftsmanship, timeless style and artisanal excellence.
Persol is one of the few eyewear manufacturers in the world that still crafts its sunglasses by hand, in its historic Lauriano factory near Turin. Around thirty artisans work on each frame, from acetate cutting to the final polish. Materials are carefully selected, volumes are precisely shaped, and every finish respects a tradition that has never compromised on quality.
Each pair reflects Italian mastery: durable construction, remarkable comfort and the balanced aesthetic that built Persol’s reputation. This artisanal foundation explains why Persol is now recognized as a global symbol of Italian know-how and iconic elegance.
The year 1957 marked a major milestone: the creation of the Persol 649. Originally designed to protect Turin tram drivers from wind, dust and pollution, this frame became one of the brand’s most legendary silhouettes. Its recognisable shape and timeless style remain closely tied to Italian charm.
A few years later, the Persol 714 made history as the first foldable sunglasses in the world. Worn by Steve McQueen — road pilot and ambassador of the model — it became an international cultural icon. Persol also appeared on the faces of Marcello Mastroianni, Greta Garbo and Wim Wenders, all drawn to the blend of technique, comfort and aesthetics.
Persol’s innovations are central to its identity. Among them, the arrow — inspired by ancient Italian warriors’ swords — is both functional and decorative: it strengthens the hinge while serving as an instantly recognisable signature.
In the 1930s, the brand introduced the Meflecto patent: the world’s first flexible temple system, designed to adapt naturally to every face. In the 1940s, the Victor Flex patent added a three-notch flexible bridge, offering a comfortable curve and perfect fit.
These mechanical details are not mere aesthetic touches — they define how a Persol feels, moves and stands apart.
All Persol sunglasses are equipped with Barberini lenses, renowned for their exceptional optical purity. Made from high-quality mineral glass, they deliver sharp, balanced vision with natural colour rendering.
Hydrophobic and oleophobic coatings make cleaning easier, while the polarising film on many models efficiently reduces glare and reflections. With their high protection level, Persol lenses ensure optimal visual comfort in all situations, from driving to bright outdoor settings.
Persol sunglasses suit both men and women, with a wide range of sizes and shapes. Square and rectangular silhouettes offer a confident look, while round, oval, pantos or butterfly shapes bring softness and balance.
Whether your style is classic, vintage, elegant or sophisticated, each Persol frame enhances facial features effortlessly. Wearing them feels natural and intuitive.
To preserve the brilliance of your Persol sunglasses, store them in their original case when not in use. Clean the lenses regularly with a microfiber cloth and warm soapy water. Avoid chemical or abrasive products to protect the coatings and maintain perfect transparency.
On Visiofactory, each pair of Persol sunglasses is carefully inspected before shipping. Frames are authentic and delivered with their original case and microfiber cloth. Our opticians verify the fit, comfort and overall quality to ensure your sunglasses arrive ready to wear.
Thanks to our expertise in premium eyewear, we offer a selection that reflects Persol’s true identity: timeless models, iconic silhouettes and exceptional craftsmanship. Buying Persol on Visiofactory means choosing peace of mind, reliability and outstanding service.